For Agency CEOs & New Business Leads

A growth strategist for your biggest accounts — in your pocket.

The accounts that decide your year are won and lost in rooms you’ll never enter. A2A gets you ready for them.

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What actually happens

You didn’t lose them on the work.

The flagship account goes quiet. A new decision-maker you’ve never met is suddenly in the mix. The renewal gets shaped in a meeting you weren’t invited to — and by the time you feel it, the room has already half-decided. It’s almost never the work. It’s the room.

17%

the share of their time a buyer spends with vendors at all. The rest happens where you’re not.

Gartner

The category

Your CRM remembers the deal.
A2A helps you win it.

There’s a name for the part your CRM can’t see: Business Relationship Management — the missing corner. Your CRM recorded the relationship; it was never in it. Data tells you whether there’s a problem. A2A tells you why — and the one move to make before the next conversation.

The framework behind A2A

We modeled how the room actually decides.

Six forces move every relationship-driven deal. A2A reads yours through all six.

Force 1

The Room

Most of the decision happens where you’re not — buyers spend only about 17% of their time with vendors at all.

Gartner

Force 2

The Committee

There’s no single decider. Six to ten people have to agree — and the real job is connecting them to each other.

Gartner · CEB

Force 3

The Champion

One insider carries you when you’re not in the room. The move arms the person who can actually make your case.

CEB

Force 4

Incumbency

Inertia favors whoever holds the ground. Everything changes depending on whether you’re protecting it or breaking through it.

Samuelson & Zeckhauser

Force 5

Fear

Most lost deals aren’t lost to a rival — they stall in fear of a wrong call. That’s the 40–60%.

The JOLT Effect

Force 6

Sense-Making

The buyer chooses whoever makes them most confident to decide. That’s the whole game.

Gartner

Each force is drawn from the major research on how decisions get made — Gartner, CEB, the JOLT studies, decision science — and confirmed by agency leaders who’ve been in the room. It prepares you; you decide.

What you get

Three tools. One job: walk in ready.

01

Deal Diagnostic

What’s really blocking a deal — and the one move to unblock it.

02

Meeting Prep

Walk into the conversation as the most prepared person in the room.

03

Strategy Planner

Get everyone aligned on the account before anyone makes a move.

What it looks like

Not ten options. One move.

Deal Diagnostic™ · Illustrative example

Acme Co. — Deal Diagnostic

Sandra isn’t ignoring you — she’s stuck in a room full of opinions she can’t yet navigate, and you haven’t given her anything she can use to move the conversation forward internally.

Do this next

Before your next outreach to Sandra, build her a one-page brief she can hand to her stakeholders — not a product brochure, a clear case she can repeat in the room when you’re not there.

An illustrative A2A output, built from sample inputs — not a real client. Decision support, not a guarantee; you make the call.

Why only A2A

Preparation, not automation.

A general AI does the task for you and leaves the judgment in your lap. A2A does the opposite — it readies you and leaves the call to you. The voice in the room is always yours.

A2A isn’t for deals lost on price, or on work that isn’t good enough. Those are real problems — and we’re honest about not solving them.

Why I built this

I’ve spent my career on both sides of this table. As a strategist inside agencies — Carat, Havas, Colle McVoy — I pitched, won, and defended accounts, and watched good teams lose work they’d earned for reasons no one could quite name. Then, leading brand strategy on the client side at General Mills, I was the person on the other side of it: the one the agencies were working to keep, in the rooms where those calls actually got made.

That’s the conviction behind A2A. The decision almost never turns on the work — it turns on the room, and most of the time you’re not in it. I built A2A to be the thing I wish every team I’ve been on had had: not a tool that does the work for you, but a strategist that gets you ready to walk into the room that decides it as the most prepared person there. You bring the judgment, the taste, the relationship. A2A brings the preparation.

— Ipalibo Da-Wariboko, Founder

See it on one of your own accounts.

A short, personal walkthrough — no slides. Bring a real account and we’ll run it live.

Book a demo

Your deal context and client names are processed in real time and cleared when the session ends. A2A™ keeps your account details and anything you save — nothing else.

Common questions

Answered plainly.

A2A™ stands for Aligned to Act. It is a Business Relationship Management (BRM) platform — the preparation layer that helps relationship-driven professionals (agencies, consultants, business development leads, solo founders) walk into every deal, call, and engagement fully prepared. Where a CRM records what happened, A2A™ tells you what it means and what to do next. Three tools are live today — Deal Diagnostic™, Meeting Prep™, and Strategy Planner™.
A2A™ isn't a CRM and doesn't replace one — it complements it. A CRM records what you tell it to: the contact, the stage, the last note. A2A™ is the Business Relationship Management layer on top — it tells you what your CRM can't: what's actually happening in the relationship right now, and what to do before the next conversation. Data tells you whether there's a problem. A2A™ tells you why.
A general AI is built to answer anything, so it hands you options and leaves the judgment to you. A2A is built for one job and finishes it. It researches the actual company and people, runs a structured method (ADMADS) rather than a one-off prompt, and commits to the single most important move — not ten you still have to sort through. And it compounds: every session sharpens the next on that account. A chat forgets you the moment you close it.
No — and this was the most important thing we got right in building it. A2A™ does the preparation so you can show up as yourself. It does not write your emails, generate your talking points, or tell you what to say. It tells you what is happening in the situation, who you are talking to, and what matters in this specific conversation — so you can have it in your own voice. The output is preparation. The voice in the room is always yours.
When you run a session in A2A™ — a diagnostic, a brief, a debrief — your deal context, client names, and strategic thinking are processed in real time and cleared when the session ends. They are not stored in a database, not visible to anyone at A2A™, and not used to train any AI model. The only things A2A™ keeps are the basics required to run your account: your email address, your subscription tier, and any outputs you choose to save to your portfolio. Saving is always your decision — nothing is saved without your action.
Yes — and here is what will not change: retention will always be opt-in and always visible to you. When A2A™ develops team intelligence features, you will choose what to keep, and you will be able to see and manage everything A2A™ holds for you in your account settings. The default will always be: nothing retained unless you decide to keep it.
A2A™ is currently in closed beta. We're onboarding professionals one by one to make sure every experience is right. Book a demo and we'll be in touch shortly about a founding spot.
Prepared to move. Not paralyzed by uncertainty, not overloaded with information, not guessing. Every A2A™ output is designed to produce one thing: a professional who knows what they are walking into and knows what to do when they get there.